Social Media Strategy

In today’s digital-centric world, the core elements of advertising are very different from what they were in the past. The focus is more on social media marketing—the most targeted and focused approach to broadening audiences for brands across all industries - and less on traditional media such as print, radio, and television.

When social media first began to gain steam around the turn of the 21st century, it was primarily to connect the world at scale, enhancing daily interactions with friends, family and loved ones located both near and far. It wasn’t until years later that networks such as Facebook and Instagram would surface as highly effective soapboxes for brands of all shapes and sizes.

Today, implementing a social media program isn’t just assumed to be a good idea—it’s considered an essential aspect of finding success in a crowded marketplace.

Recent studies show that the average consumer is exposed to up to 10,000 brand messages a day, so there’s no question why they don’t want to be bombarded by blatant marketing tactics. With this in mind, the most successful brands using social media have learned how to integrate their products into the lifestyles that drive consumer passions giving them a leg up in building authenticity. One of the best ways to do this is by creating adaptive content that responds to consumers platform of choice and speaks to their interests by being the solution to their pain points.

Statistically, consumers are more likely to buy from a brand that responds to them on social media—one of many reasons why social marketing has value in the business world. Just having a social media program in place is no longer enough. Algorithms have shifted to the point of making organic success nearly impossible on its own because social networks monetization model is selling advertising to businesses. If brands want to get the most out of social media marketing, a focus must be placed on purchasing advertising to either drive sales, acquire new fans or reach a broad target audience.

Five Benefits of Social Media Strategy Services

Many of today’s most prominent brands have discovered firsthand just how vital it is to incorporate strategic marketing into their social media program, which many times is best left in the hands of experts who are hyper-focused on social media and its many moving parts. The benefits of jumping into a social media marketing program with a well planned out strategy in place are impossible to ignore, with the following being just a few examples:

Targeted Paid Advertising-

Just throwing money at social ads without a sound strategy dictating your decisions isn’t a wise idea because it often leads to wasted investments. Social media strategy services are the logical solution to this all-too-common issue.

Increased Engagement Levels-

If you’ve had a difficult time getting users to engage with your social profiles you’re certainly not alone. It’s something that brands across all industries grapple with. In the end, however, engagement levels can only be elevated with a well-devised strategic plan in place, which can take a great deal of time and focus to develop.

More Conversion Opportunities-

Conversion opportunities are precisely what most brands are looking for when deciding to embrace a social media marketing program. Successfully converting a fan or social media user into a buyer isn’t something that typically happens on its own. 

Social Crisis Management-

Saying the “wrong thing” on social media can translate into being more than a simple mistake—it can damage a brand’s reputation for years to come. These  scenarios aren’t always easy to avoid, and they’re far more likely to occur if posts are written and published without strategic thought.

Clearly Defined Goals and Objectives-

No social media marketing strategy can be a success if clear goals and objectives are not set early in the process. Defining these can be exceedingly difficult for those who don’t live and breathe social media strategy, but when properly outlined, goals and objectives can make or break the result of a successful program.

Once implemented, a thorough social media strategy helps to keep your program on the right track—from planning to implementation.